Digital Marketing Basics for New Entrepreneurs
Chosen theme: Digital Marketing Basics for New Entrepreneurs. When Aisha opened her tiny online store, simple habits—one clear promise, weekly content, and tiny tests—brought her first forty customers. This homepage gathers relatable lessons, actionable checklists, and friendly nudges to help you start. Subscribe and tell us your biggest marketing question today.
Start with Your Customer, Not the Channel
Write one sentence that states who you help, the problem you fix, and the outcome promised. Test it aloud with three prospects today, refine the words they mirror back, and iterate weekly.
SEO Fundamentals You Can Apply This Week
Use Google Autocomplete, People Also Ask, and competitor menus to spot intent. Prioritize questions beginners actually say. Post your top five phrases below, and I’ll reply with starter headlines and internal linking ideas.
Pick Two Platforms and Master Them
Choose the platforms your customers actually use, then focus. Commit to consistent posting windows, clear conversation prompts, and purposeful DMs. Comment which two you’re choosing, and we’ll swap playbooks for the next month.
Micro-Experiments: Fifteen-Day Sprints
Run a small hypothesis: topic, format, and call to action. Post daily for fifteen days. Measure saves and replies over likes. Share your experiment plan below; I’ll offer a tweak to strengthen the test.
Community Over Virality
Celebrate customer milestones, repost wins, and ask thoughtful questions. A group of fifty engaged followers beats five thousand passive scrollers. Invite three peers to co-host a live Q&A, and send me your date to amplify it.
Email Marketing: Your Owned Channel
Lead Magnet That Solves One Real Problem
Offer a single, specific resource that creates progress in ten minutes or less: a checklist, short template, or mini calculator. Post your draft idea, and I’ll suggest a sharper promise and title today.
Welcome Sequence That Feels Human
Write three emails: origin story, quick win, and invitation to reply with their challenge. Use plain language and one clear link. Reply here if you want a simple outline tailored to your niche.
Simple Metrics That Matter
Watch open rate trends, click-through rate, and unsubscribe reasons. Aim for progress, not perfection. Share your latest numbers anonymously, and we will brainstorm two experiments to improve engagement without adding complexity.
Set Up a Measurement North Star
Choose a single north-star metric tied to revenue, like qualified leads or purchases, and track it weekly. Post your choice in the comments, and I’ll help map supporting metrics for clarity.
UTM Hygiene Saves Future You
Name campaigns consistently using source, medium, and campaign. Shorten links thoughtfully. Future you will thank present you when reports take minutes, not hours. Ask for our naming template, and we’ll send it over.
When a Metric Gets Worse
Treat dips as signals. Check tracking, seasonality, and message-market fit before panicking. Share a recent drop you experienced, and the community will suggest calm, practical experiments to validate what’s really happening.
